Joséphine d'Yquem

• Author: CHRISTEL DE LASSUS
• Publisher: Flammarion
• Publication date: 05/2023
• Number of pages: 269
• Dimensions: 15 x 22 cm
• Weight: 322g
• Format: Softcover
• ISBN: 9782080279460

Presentation :

When Joséphine de Sauvage inherited the Yquem estate in 1785, it did not have the notoriety that it has today. Trained by her father in the cultivation and tasting of wine, she took charge of the family property upon the death of her husband. An unprecedented role for an aristocrat in the 18th century. Alone in charge of the vineyard, Joséphine d'Yquem immediately established herself as a true business leader.
Faced with the tragic fate of her family and the Bordeaux revolutionaries, she defended body and soul her estate and her quality as a winemaker. Creative, daring, passionate, the young woman discovered the role of botrytis cinerea, this microscopic fungus which promotes the transmutation of grape juice into a sweet wine. With its morning mists and beautiful sunshine, the estate's climate is indeed ideal for the maturation of this "noble rot".
Joséphine d'Yquem innovates through careful selection of grapes and late harvests, at the risk of facing the wrath of winegrowers... So many visionary initiatives which have made her white wine a rare vintage, today among the most famous in the world. A wonderful recognition for this forgotten woman, whose story found in the family archives offers here the story of an exceptional life.

The author:

University Professor Responsible for Master 2 Innovation, Design and Luxury since 2016 and lecturer at the University of Paris-Est – Marne-La-Vallée, Christel de Lassus is a former student of the Institute of Political Studies of Paris (Sciences Po Section ECO-FI). She co-directs the Master Innovation, Design and Luxury – IAE Gustave Eiffel-UPEM and she teaches consumer behavior, luxury marketing, and digital communication.

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