Ricard: 90 Years of Iconic Objects

Carafe, ashtray, pitcher, glass, bob... This book pays tribute to nine decades of iconic Ricard promotional items, tracing their history and impact on our collective memory: an unprecedented visual immersion for design, art, and popular culture enthusiasts.

"Ricard. Never has the name of an aperitif had such evocative power. See these olive dishes, see this lemon-yellow tray. They remind us of good memories, make the mercury rise and give us an accent. They are fragments of summer, bursts of sunshine, snippets of France..." PHILIBERT HUMM

Guillaume Picon is a historian specializing in the study of institutional archives. He is the author of several works: Le Guide Larousse des rois de France (Larousse, 2008), Versailles : une invitation privée (Flammarion, 2015), L'Orient-Express : de l'histoire à la légende (Albin Michel, 2017). 

Is the product unavailable? Chat with us online to find out more about the next arrival!